Frequently Asked Questions

We've created a subscription program with a choice of three packages. With each package, we'll connect participating practices with 10,000 of their best prospects via email, social media, and/or display ads (depending on the package chosen). All of the emails and banners used in the campaign will be personalized for the practice. Campaigns will run for 3 months, with practices billed monthly. Practices may cancel their subscription any time after 3 months, but if any campaign is in progress at the time of cancellation, the subscription will continue until the conclusion of that 3-month campaign.

Campaigns are managed from start-to-finish by USADATA's Digital Team. Heartland's Regional Marketing Specialists will have access to an application where they may easily register practices in a few clicks, as well as view campaign performance metrics by practice on demand.

All Heartland Practices will have until on or about the 20th of the preceding month to Register. Any information included by this cutoff date will be reflected in both e-mail deployments for the upcoming month.

For example, if you would like to participate in both of November 2023's e-mail deployments, you must register your practice by October 20th.

Click here to view the 2023 Campaign Calendar and Registration Deadlines for Heartland Practices.

Heartland Dental has provided five audience segments (Couples, Seniors, Families, New Movers, Invisalign) to choose from based on data-driven patient analysis for the campaigns. During the registration process, the Regional Marketing Specialist will choose the appropriate audience segment based on the objective of the practice.

In 2019, USADATA managed a successful digital marketing pilot campaign that helped 39 practices acquire an average of 17 new patients each over a 3-month period. Results will vary based on the size and region of each individual practice as well as the package chosen.

We've provided an ROI calculator to show the return that participating practices can expect with a subscription. Results are not guaranteed.

Using photos of your practice and staff in your digital marketing is a great way to build a connection with prospective patients and to boost response and clickthrough rates. Follow the guidelines in the video and email your pictures to KSwingler@heartland.com. We will incorporate these photos into the digital ads used in your campaign.

Below is a listing of some of the terminology used in this program. If you have any questions or need more information, please contact us at 800-395-7707 or at heartland@usadata.com.

RMS's can cancel a practice's subscription by contacting USADATA at 800-395-7707 or at heartland@usadata.com. Please reference the practice name and location at cancellation. Please note that cancellations will not be reflected until the current 3-month subscription cycle has elapsed. Cancellations must be submitted at least 30 days in advance of the end of the current 3-month subscription cycle.

Subscriptions range in price from $750 to $1,250 per month. USADATA recommends the $1,250 Smile Deluxe subscription package for acquiring the maximum number of new patients and generating the highest ROI.

Practices will be invoiced monthly by Heartland Dental.